SOFT STEEL · PRIVACY
Privacy notice
Who is responsible
Soft Steel is run by Jonas Blom, a private individual in Sweden. He is the controller of the personal data described here.
Contact for privacy questions: hello@thesoftsteel.com
What we collect, and why
- Your email address, when you sign up for the free worksheet. It is used to send you the worksheet and the Soft Steel emails you signed up for. Legal basis: your consent.
- A record of your consent, and which emails you open and which links you click. This shows which emails are useful and lets you join the handbook waitlist with one click. Legal basis: legitimate interest.
- Emails you send to hello@thesoftsteel.com. They are only used to handle your request.
This website uses no cookies and no analytics. The hosting provider keeps short-lived technical logs, such as IP addresses, for security and operation.
Who processes the data
- Kit (email service): stores the email list and sends the emails.
- Netlify (website hosting).
- Google (Gmail): receives emails sent to hello@thesoftsteel.com.
These providers may process data in the United States. They state that such transfers are protected by appropriate safeguards, such as the EU–U.S. Data Privacy Framework or Standard Contractual Clauses.
Your data is never sold or shared for advertising.
How long it is kept
As long as you are subscribed. Every email has an unsubscribe link. After you unsubscribe, your address is kept only as an unsubscribe record, so that you are not emailed again. If you want it fully deleted, just ask.
Your rights
You can ask for access to your data, correction, deletion, restriction or a copy of it. You can object to processing, and you can withdraw your consent at any time. You can also complain to the Swedish Authority for Privacy Protection (IMY, imy.se).
Comments and messages on Instagram are covered by Meta’s own privacy policy.
Last updated: 27 October 2026